CLUB OF ENTITIES
Who is it for?
It is especially indicated for university graduates , preferably graduates in Business Administration, Law, Journalism, Physical Activity and Sports Sciences and all those graduates or graduates who wish to specialize in the area of sports management.
The program
MARKETING AND COMMUNICATION
NATIONAL FOOTBALL LEAGUE ROOM
- Introduction to Marketing.
- Marketing Plan, Sponsorship Activation and ROI.
- Advertising in Sports Entities.
- Trademark and Intellectual Property Registry.
- Franchises in the Sports Field
- Organization of the Marketing department of a Football Club
- Marketing and Sports Sponsorship Case Studies
- Press offices and communication strategies
- Social media in Sports Entities
- Communication Policy
- Political prioritization of Popular Sports and its Communication
- Organization in the marketing department of a Football Club.
- Practical cases of a sports sponsorship.
ORGANIZATION EVENTS AND ACTIVITIES
SPANISH SPORTS INSTITUTE
- Introduction to the Organization of Sports Events
- Organization and Management of Major Sports Events
- Volunteer Management
- Sports Protocol and Events
- Cases: Singular Sports Events
- Municipal and Autonomous Sports Organization
- Municipal Sports Games
- Organization of Sport in the EU
- Organization of sport in Sports Clubs
- Quarry Management in Sports Clubs
- Role and Responsibility of Sports Managers in Private Entities
- Training and Development Programs of an International Sports Federation
LEGISLATION
RUIZ HUERTA & CRESPO ABOGADOS
- Common civil law in the sports field.
- Constitution and Management of a Sports Club.
- SAD legal framework
- Contracting regulations and procedures. Labor relations in professional sports.
- Resolution of conflicts by sports arbitration.
- Administrative and tax law in the sports field.
- The sport “Multiple Reality”: federated, of the public and school administrations.
- Contracts in the public sector.
- Players’ agents.
- Civil Responsibility in Sport.
- Prevention of occupational risks and safety in sports facilities.
- Sports foundations.
- Sports Discipline Committee.
- Anti-Doping Law and other blots in Sport.
- “Ambush Marketing”.
- Data Protection Act
INNOVATION AND BUSINESS CREATION
LEVANTE UD
- Financial Planning and Management
- Viability plan of a Sports Entity
- Project Management of Sports Companies
- Innovation and Entrepreneurship
- Seminar – Business Creation
- Change management
- Corporate Social Responsibility ‘CSR’
- Economic and Financial Diagnosis of Sports Companies
BUSINESS MANAGEMENT
BE ONE
- Introduction to the Fundamentals of Business Management
- Leadership Management and Business Coaching
- Management of Indicators and Dashboards
- Strategic Planning in Sport
- Human Resources Management (theory and practice)
- Manager Training in Sport
- Sports Psychology
- Quality management. Sports Excellence
- Environmental Management and Sustainability
- Direct and Indirect Management of Sports Facilities
- Security Management in Events and Sports Facilities
- Architecture and Equipment in Sports Facilities
- Sports Excellence Cases
